Your marketing message is communicated most effectively when it is well designed. Good design is not just pretty decoration, but both intelligent organization and insightful, even artful, visual presentation. It is important to start with a clear message that will produce the results you want. We can help you define and refine your marketing message.
The next step is establishing your identity. This is the crucial “branding” phase that is talked about so much. We examine the name and mission of your enterprise and develop a logo and an entire look that will be presented consistently. Consistency is very important. Coherant, recognizable branding elements give you credibility and speak volumes about the quality of what you do. Branding elements include your name and tagline, your logo graphic if there is one, typography, and color. There are also less tangible elements such as mood, themes, and feeling tone that should remain consistent. Once these elements are established you will want to use them in all your marketing materials.
Application of your branding elements across the range of materials you choose to produce (we can help you decide what’s most important for you) is one of our specialties. We are familiar with many production processes from printing to sign making to web to advertising so we can advise on all of these, create designs, and supervise their production. And browse through the Graphic Design Portfolio for examples of how branding elements were carried consistently through the design of several marketing pieces to create an elegant total package.